despazito:

despazito:

theres something that feels very colonial/imperialist about superfood fads

the idea that a rare and exotic grain or berry from some pristine Ecuadorian mountain or a salt slab from “the himalayas”(those are all mined in Pakistan) will suddenly cure you with their magical benefits is all pseudoscience. eating more fresh produce is definitely good but the “magical nutrients” of those superfoods are no different than common produce, and there’s no food that makes you slimmer that’s not how calories work, its snake oil. and it causes damage from overfarming and making a once staple food in a community inaccessible when its value soars, leaving them open to predation from food giant.

anyways i’m just tired of Bethany from facebook bragging about “discovering” the health magic of some new plant from cambodia or whatever, but in reality it’s advertisers making this shit tantalising to justify an insane price markup of a superfood and playing to that colonial mindset that things from a foreign far away land used traditionally by its natives is instantly mystical and cool so you want it. frankly it reminds of the victorian’s egyptomania craze when people believed in the health properties of mummies